By Amanda MacArthur ? ?? 09/11/2012
Make more money from your website than you ever thought possible: Download our FREE report, Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models right now!
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Subscription websites are at the core of modern online publishing and have even been considered the Holy Grail of the industry.
The popularity surrounding subscription websites stems from the fact that they are among the most profitable websites on the Internet.
Any publisher or content marketer that is looking to have the most profitable website should know exactly how to build a subscription website.
When doing so, it?s critical to understand that there are nine profitable subscription website business models that can be used while creating the most profitable website for a content-based Internet business.
Our Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models free white paper will help you see the differences in subscription website business models while leaving you with profitable website ideas. Due to our extensive research and testing, we understand subscription website design and can guide you on your way to developing successful subscription-based websites.
The renewed interest in subscription sites has been seen from publishers, content marketers and consumers alike. The emergence of the iPad and mobile devices, which have sold millions of units worldwide, created a digital landscape ripe for premium content within magazine subscription websites.
The consumer?s interest and understanding that premium content is worth paying for has created a brand new opportunity for online publishers who offer a magazine subscription website. And although the concept of a subscription based website isn?t new to the Internet, subscription websites may be the definition of successful website business models for publishers.
Companies or individuals interested in creating a subscription website can learn how each subscription business model is different within this free report. Not taking advantage of this free information can be costly to online publishers, while downloading Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models will show you how to start a profitable website.
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The Evolution of Subscription Website Design
At its purest level, a subscription website is any website that withholds access to some amount of its content. This can include all of its content or only a small amount.
The top subscription websites require registration, and often times payment, in order to access all of the premium content on the site.
Due to this process, well designed, user-friendly and topic-based subscription websites can become great sources of revenue and profit.
However, this wasn?t always the case for membership subscription websites. In the beginning, when subscription websites were first developed some 10-15 years ago, they were mainly designed to sell products. This made them heavily transactional and retail based.
Nowadays, successful subscription websites are consistently updated with new content. The content that is not behind a firewall typically is optimized for search engines so new audience members can be acquired.
Since the time of the first subscription websites, an evolution in has taken place in subscription website software and subscription website hosting. The Mequoda System now recognizes 16 unique website models, of which nine are considered to be subscription website business models. Each of these subscription website archetypes are designed to fulfill a specific purpose.
If you have been wondering how to build a profitable website, your search can be over if you download a free digital copy of Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models now.
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Building the Best Subscription Websites ? Archetypes for Becoming a Subscription Website Builder
The Mequoda System identifies the following six (paid) subscription website archetypes:
-Subscription Website Archetype #1: Newsletter ? A newsletter subscription website archetype is used to build subscriptions for a related print or digital newsletter and to provide access to issues of the newsletter.
-Subscription Website Archetype #2: Membership ? A membership subscription website archetype provides paid members with a library of information on a specific topic of interest or multiple topics and creates a community of like-minded individuals who share a common interest.
-Subscription Website Archetype #3: Magazine ? A magazine subscription website archetype is set up to build subscriptions for a related print or digital magazine and to provide access to issues of the magazine.
-Subscription Website Archetype #4: Periodical ? A periodical subscription website archetype offers regularly updated news content that is intended to be consumed online, primarily in HTML, rather than downloaded.
-Subscription Website Archetype #5: Application ? An application subscription website archetype allows access to specialized online software (also known as ?apps?) that allows users to input information, use calculators and/or search a proprietary database, and access results.
-Subscription Website Archetype #6: Reference ? A reference subscription website archetype allows paid subscribers continued access to a library of content that is updated constantly with new information.
The information surrounding subscription website archetypes is designed to show you how to make a profitable website while exploring the differences between each archetype.
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Affinity Subscription Website Archetypes
In order to build audiences, many online publishers have affinity, or free components of a subscription website. The free content is used to promote for the premium content. This method of promotion is referred to as content marketing, as it shows the users what the content is like before asking for money. It helps publishers and marketers create a trusting relationship with their core audience members.
The Mequoda System has also defined three affinity models for generating traffic and building an audience before payment for premium content is collected. These free subscription websites include:
-Free Subscription Website Archetype #1: Blog ? A blog subscription website archetype blends publisher and user-generated content that is updated frequently and consistently with articles posted by one or more authors and corresponding reader comments.
-Free Subscription Website Archetype #2: Portal ? A portal subscription website aggregates content from outside sources. Portals are intended to build and feed an audience; they are specifically designed for SEO, email marketing, list building, and lead generation.
-Free Subscription Website Archetype #3: Social Media ? A social network subscription website is a powerful networking tool that relies primarily on user-generated content.
The Mequoda Daily utilized both free and paid subscription website archetypes. It does this by offering free content in the form of blog articles, free reports, social media engagement and audio podcasts. The premium content, which can be accessed by registering and paying $297 for an annual subscription, comes in the form of multimedia webinars, premium documents and the ability to ask direct questions to the Mequoda Research Team.
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Why You Should Download a FREE Digital Copy of our Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models Right Now
The first reason to download a digital copy of this white paper is because it?s FREE.
Beyond that, you will learn in-depth information on all of the subscription website archetypes listed above. This information also includes examples of websites that are using the archetypes. This way, you can get a visual idea of how the specific website archetype looks long before you decide to develop one.
If you already have any of these subscription website archetypes in place, our Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models will leave you will the most up-to-date information regarding these reemerging subscription website business models.
Finally, you will learn about hybrid subscription website archetypes that have been very successful for real world Internet publishers.
Can you afford to not have the information on subscription websites found in this free white paper?
We have seen the popularity of the iPad and similar tablet devices within their infancy. We have also seen the mobile device market explode during 2010. These trends will carry on into 2011 and beyond. In order to utilize the popularity behind these technological advances, it?s important to know about the subscription website archetypes, how they are used and created, and how you can do the same.
Our Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models will help you realize the potential behind your content and show you which subscription archetype, or archetypes, makes the most sense to your publication.
Download a free digital copy of Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models now and begin the journey to more revenue generation for your online content.
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