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1. Become an expert.
People want to buy from the business with the industry expert or celebrity. You can use social media to become this expert / celebrity. You know that your customers are here, so you can easily insert yourself in and begin answering queries to gain the trust of your consumer.
Join groups related to your business on the social media sites and answer questions and just generally participate. Make sure that people know that you are a business owner, and sooner rather than later, you will become the go to person.
2. Social media marketing breaks down the fourth wall.
You can use the social media space to connect with your audience human to human. People love individual attention from businesses, and there is no better place to connect with a human voice than on social media sites.
One of the best uses of the medium is the ability to make criticisms public and explain your side. So when someone criticizes your business in public, discuss it in public and let everyone see how you solve the problem.
3. Schedule social media marketing time.
Fortune magazine tells us that the Fortune 100 companies will all be spending at least a quarter of their budget on social media by the year 2012. Follow their lead and commit time to this high ROI activity.
4. Find your consumer.
Before simply blindly joining a social media site, the best marketing strategy is to find out exactly where your customers are. Look for groups where your customer base already congregates.
5. Plan the marketing strategy in advance.
Delegate and put someone in charge of social marketing from the beginning. Outline the plan and stick to it.
6. Listen, listen, listen.
Social media is not the place to be an online marketing consultant for yourself, or hard sell your product. Simply listen to your customer. Make them feel like a friend, not a wallet with a number.
7. Be social.
Don't just hammer away in " small business marketing mode" all day. Feel free to converse about other things and make yourself known as a real person.
8. Respond in a timely manner.
Your presence will be felt if you respond in a timely manner to queries.
9. Offer exclusivity.
Give the people who interact with you the most special deals.
10. Bring value.
As your own online marketing consultant , you must find ways to bring value to the conversation with your customers.
John Curran is a social media marketing consultant, SEO Expert, online marketing consultant, and author who regularly contributes articles and e-books designed to help local business owners and entrepreneurs with online marketing. You can access 20 free videos that?ll answer all the top questions you might have about getting found online, using social media, or using mobile marketing by visiting
www.keenesocialmediamarketingconsultant.com
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Source: http://blog.coachcurran.com/5293/top-10-social-media-strategies-for-small-business-marketing/
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